It's no secret that technology has revolutionised the way we do business, and advertising is no exception. From social media to search engines, there are countless ways for brands to reach their target audience. But what about out-of-home (OOH) advertising? Enter AI - the game-changing technology that's transforming OOH ads as we know them. In this blog post, we'll explore how integrating AI into your OOH campaigns can give you a competitive edge, increase engagement with your audience and ultimately drive more revenue for your business. So sit back, relax, and get ready to discover the exciting advantages of bringing AI into your next outdoor campaign!
1- What is OOH Advertising?
OOH advertising is a form of marketing that involves the use of physical media to promote products or services. This can include traditional methods such as billboards and street posters, as well as more modern techniques such as digital signage and place-based media.
The advantages of integrating AI into OOH advertising are many and varied. Perhaps the most significant benefit is the ability to target ads more effectively. By using data collected from AI-enabled devices, marketers can identify patterns and target specific demographics with greater precision than ever before.
In addition, AI can be used to track response rates to OOH campaigns in real time, allowing for quick course corrections if necessary. And finally, AI can help create more personalized and interactive OOH experiences that will grab attention and drive conversions.
2- What are the advantages of AI in OOH advertising?
The advantages of AI in OOH advertising are many and varied. Here are some of the most significant advantages:
2.1. Increased effectiveness and efficiency: AI can help you target your OOH advertising more effectively, resulting in increased leads, conversions, and sales.
2.2. Greater insights: AI can provide you with valuable insights into consumer behavior patterns, allowing you to better understand your target audience and what motivates them.
2.3. More personalized advertising: Thanks to AI, you can now create more personalized ads that are better targeted to individual consumers’ needs and preferences. This results in a higher likelihood of engagement and positive response.
2.4. improved ROI: All of the above factors combine to give you a much-improved return on investment for your OOH advertising campaigns when AI is used as part of the mix.
2.5. Cost savings: AI can help you save on costs associated with producing and distributing OOH ads, as well as the time required to plan and execute campaigns.
3- How can AI be integrated into OOH advertising?
AI can be used to target ads more effectively and efficiently. Advertisers can use AI to detect patterns in customer behaviour and target ads accordingly. Additionally, AI can help optimise ad campaigns by automatically adjusting targeting, bidding, and creativity based on real-time results.
AI-enabled sensors can be used to detect the presence of individuals and display relevant content to them. AI can also be used to personalise the content of ads. For example, AI-based facial recognition technology can be integrated with OOH advertising to deliver personalised ads based on a person’s age, gender, or other factors.
Finally, AI can be used to measure the effectiveness of OOH campaigns. AI-based analytics tools can track customer engagement and analyze customer behaviour in order to inform future advertising decisions.
4- Case study: how AI transformed OOH advertising for one company
In 2016, San Francisco-based startup Eko launched an AI-powered OOH advertising campaign for one of its clients, a leading global financial institution. The goal was to increase brand awareness and engagement with the target audience through interactive ads that would change in real-time based on consumer behaviour.
Eko’s AI platform analysed data from the client’s customer loyalty program to understand which demographics were most likely to respond positively to the ads. The platform then created personalised ad messages and delivered them to specific locations at specific times of day when those demographics were most likely to be present.
The results were impressive: the campaign generated a lift in brand awareness of nearly 30% and an even higher lift in purchase consideration. What’s more, it did so at a fraction of the cost of a traditional OOH campaign.
5- The future of AI in OOH advertising
Artificial intelligence (AI) is still in its early developmental stages, but it is already beginning to revolutionise the out-of-home (OOH) advertising industry. With the ability to gather and analyse vast amounts of data, AI can help OOH advertisers better understand consumer behaviour and target their ads more effectively. Additionally, AI-powered digital signage can provide a more personal and interactive experience for consumers.
As AI technology continues to evolve, the potential applications for OOH advertising are endless. For example, in the future, AI could be used to create OOH ads that are specifically targeted to an individual based on their location, demographics, and previous interactions with the brand. Additionally, AI could be used to automatically generate real-time reports on the performance of OOH campaigns, allowing advertisers to make immediate adjustments as needed.
The possibilities are endless when it comes to the future of AI in OOH advertising. With its ability to personalize ads, improve targeting, and provide real-time insights, AI has the potential to transform the OOH industry entirely.
Conclusion
The advantages of integrating AI into OOH advertising are clear: enhanced customer engagement, improved targeting and personalization, greater efficiency in ad delivery, and cost savings. With the rapid evolution of technology, companies should take advantage of these benefits to ensure that their outdoor advertising efforts remain effective. As businesses continue adopting AI-powered solutions for their outdoor ads, we can expect even more innovation in the space – leading to better insights into customer behavior and preferences as well as new creative possibilities for brands.
