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Read the latest from blog
It offers the latest insights, updates, and expert opinions on outdoor advertising, hoardings, and evolving marketing trends.
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The Future of Advertising: Why Hoardings Are Still a Powerful Tool in a Digital World
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Why Hoardings Remain a Vital Part of Modern Advertising Strategies
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FAQs
What is a hoarding (billboard) in advertising?
A hoarding (or billboard) is a large outdoor advertising structure typically placed in high-traffic areas such as highways, city streets, or landmarks. It displays advertisements to reach a broad audience.
How do I choose the best location for my hoarding?
The best location for a hoarding depends on your target audience. Consider factors such as traffic volume, visibility, and proximity to your business or key demographic areas. Locations near popular attractions or busy roads generally offer higher visibility.
What types of hoardings are available?
Hoardings come in various types, including static billboards, digital billboards (LED or electronic), and mobile hoardings. Each offers different benefits in terms of design, flexibility, and cost.
How long can I rent a hoarding for advertising?
Hoarding rentals typically range from a few weeks to several months, depending on your advertising campaign's duration. Long-term rentals often come with discounted rates.
How much does it cost to advertise on a hoarding?
The cost of advertising on a hoarding varies based on factors such as location, size, duration of the campaign, and type of hoarding. Prime locations with high foot traffic or visibility usually come at a higher cost.
Can I choose the design for my hoarding?
Yes, most hoarding providers allow you to submit your own design or work with their design team to create an advertisement that fits the hoarding’s dimensions and location.
Are digital hoardings more effective than traditional ones?
Digital hoardings offer dynamic content, which can be updated in real-time and tailored to specific times of day or events. While they can be more expensive, they offer higher engagement and flexibility compared to traditional static hoardings.
Do I need a permit to put up a hoarding?
Yes, depending on the location, you may need to obtain a permit or approval from local authorities before installing a hoarding. Rules and regulations vary by region.
Can hoardings be used for political campaigns?
Yes, hoardings are often used in political campaigns to display messages, endorsements, or political ads. However, these ads are subject to local laws and guidelines.
How effective are hoardings compared to other forms of advertising?
Hoardings are highly effective in raising brand awareness due to their large size and constant visibility. They can be especially impactful in high-traffic areas where digital ads or TV ads may be missed.
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