Are you tired of traditional advertising methods that don't seem to cut through the clutter? It's time to take your outdoor advertising game up a notch with the help of artificial intelligence (AI). From analyzing customer demographics to optimizing ad placements, AI can revolutionize out-of-home (OOH) advertising. In this blog post, we'll explore how you can leverage AI technology for effective OOH campaigns and stay ahead of the competition in today's digital age. So grab a seat and get ready to learn all about taking advantage of AI for OOH advertising!
What is AI?
There are many definitions of artificial intelligence (AI), but in general it can be described as a way of making a computer system “smart” – that is, able to understand complex tasks and carry out complex commands.
How can this be used in advertising?
In the most basic sense, AI can be used to target ads more effectively. By understanding consumer behavior and preferences, AI can help advertisers to reach their target audience with more personalized and relevant ads.
AI can also be used to create dynamic, real-time advertising campaigns that change according to the consumer’s current location, weather conditions, or time of day. For example, an ad for a local restaurant might be displayed on a digital billboard when the consumer is near the restaurant and it is lunchtime.
In addition to targeting and personalization, AI can also be used to create more engaging and interactive ads. For example, ads could be designed to respond to questions from consumers or provide additional information about a product or service.
What is OOH advertising?
Out-of-home (OOH) advertising is a form of marketing that includes physical displays placed in public areas, such as billboards, bus shelters, and elevators.
With the rise of digital technology, OOH advertising has become more interactive and engaging, with features like QR codes and Augmented Reality (AR).
OOH, advertising can be used to reach a wide audience with targeted messages in a variety of locations.
Digital OOH advertising offers many advantages over traditional OOH advertising, including the ability to track impressions and engagement, target specific demographics, and deliver real-time results.
How can AI be used for OOH advertising?
Out-of-home advertising (OOH) is one of the most popular and effective forms of advertising, but it can be expensive and time-consuming to create and manage OOH campaigns. However, artificial intelligence (AI) can be used to help with both the creative and management aspects of OOH advertising.
When it comes to the creative side, AI can be used to generate realistic 3D images or videos of products or services that can be used in OOH ads. This can save time and money by eliminating the need for costly photoshoots or video shoots. AI can also be used to create dynamic and personalized OOH ads in real time based on data such as current weather conditions, traffic patterns, or social media trends.
On the management side, AI can be used to track and analyze data from OOH campaigns in order to optimize future campaigns. AI can also help identify potential new locations for OOH ads based on factors such as foot traffic, demographics, and purchasing behavior.
Case study: Coca-Cola's use of AI for OOH advertising
As one of the world’s most iconic brands, Coca-Cola has a long history of using cutting-edge technology to stay ahead of the curve. So it’s no surprise that the company is now using artificial intelligence (AI) to power its out-of-home (OOH) advertising.
With AI, Coca-Cola can target ads more effectively and efficiently than ever before. The company can also gather data on consumer behavior and preferences to further tailor its marketing strategy.
For example, Coca-Cola recently partnered with Adomni, an AI platform for OOH advertising. Through this partnership, Coca-Cola can quickly and easily find the best locations for its digital billboards. The company can also change its ad content in real-time based on consumer data, weather conditions, and other factors.
This use of AI is already paying off for Coca-Cola. In one campaign, the company was able to increase sales by 9 percent simply by using Adomni’s AI platform to target ads more effectively.
Coca-Cola is just one example of a brand that is using AI to revolutionize OOH advertising. As AI continues to evolve, we can expect to see even more innovative uses of this technology in the OOH space.
Other examples of AI used for OOH advertising
There are many other examples of AI used for OOH advertising. For instance, in some cases, billboards are used to target specific ads to passersby based on their demographics, interests, and even current location. Additionally, interactive kiosks can use AI to provide personalized recommendations to users based on their previous interactions. And finally, digital signage can use AI to track customer engagement and optimize content delivery in real time.
Other examples include facial recognition to detect and track customer demographics, AI-enabled audio posts that can recognize and respond to customer queries, AI-enabled digital signage that can optimize content based on user preferences, and more.
Conclusion
We hope this article has provided you with an understanding of the value that AI-driven OOH advertising can bring to your business. With its ability to adapt, optimize, and personalize ads for specific audiences, AI makes it easier than ever before for businesses to reach their target audience in meaningful ways. Ultimately, combining the power of AI with OOH advertising creates a powerful combination that can lead to increased engagement and better returns on investment.
