Digital out-of-home advertising is one of the most effective ways to reach consumers. And, as with all forms of advertising, it's constantly evolving. The latest development in DOOH is the use of artificial intelligence (AI) and the internet of things (IoT). AI and IoT are changing the landscape of DOOH, making it more personalized, interactive, and effective. Brands are already using AI-powered DOOH to great effect, and the future of the medium is looking very bright.

 

AI and IoT are changing the landscape of DOOH, making it more personalized, interactive, and effective. Brands are already using AI-powered DOOH to great effect, and the future of the medium is looking very bright.

 

In this blog post, we'll explore how AI and IoT are changing DOOH, how brands are using them, and how you can get started with AI-powered DOOH advertising.

 

1. Emerging technologies AI and IoT in outdoor ads

 

Digital out-of-home advertising (DOOH) is one of the most rapidly growing sectors in the advertising industry, with spending on DOOH reaching $32.9 billion globally in 2018 – a year-on-year increase of 12.4%.

 

  • A key driver of this growth is the increasing adoption of emerging technologies such as artificial intelligence (AI) and the internet of things (IoT). These technologies are transforming the way DOOH campaigns are planned, executed, and measured, making them more effective and efficient than ever before. AI is being used to create more targeted and personalized DOOH campaigns that can better engage consumers. For example, using AI, advertisers can target people based on their location, demographics, and even their mood

 

  • Meanwhile, IoT is enabling real-time tracking and measurement of DOOH campaigns, allowing advertisers to see exactly how many people have seen their ad and what effect it has had on them.

 

  • Both AI and IoT are set to have a major impact on the future of DOOH advertising, making it an even more powerful marketing tool for businesses of all sizes. IoT is also providing new opportunities for interactivity and engagement with consumers. For example, IoT-enabled DOOH ads can be used to provide information about nearby products and services, or even offer coupons and discounts.

 

  • This interactivity is only going to increase as more and more businesses adopt IoT-enabled DOOH advertising. The combination of AI and IoT is making DOOH advertising more effective and efficient than ever before. Businesses that are not already using these technologies in their DOOH campaigns are missing out on a major opportunity to connect with their target consumers.



2. Benefits of Emerging technologies AI and IoT in outdoor ads

 

As the world becomes more and more digitized, businesses are turning to emerging technologies like artificial intelligence (AI) and the Internet of Things (IoT) to help them better understand and reach their audiences. Outdoor advertising is no different.  

 

There are many benefits to using AI and IoT in outdoor advertising, including the ability to create dynamic, data-driven creative, target audiences more accurately, deliver real-time interactive experiences, and even recognize faces and vehicles.

 

But perhaps the most compelling reason to adopt these technologies is the ability to geo-target ads and analyze audience behavior in real-time. This allows businesses to make the most of their outdoor advertising campaigns and better understand the ROI of their efforts.

 

If you're considering using AI and IoT in your outdoor advertising, read on to learn more about the benefits these technologies can offer.

2.1 Dynamic, data-driven, automated creative

 

It's no secret that advertising is in a state of flux. The industry is under pressure as consumers shift their attention away from traditional media, such as television and print, to digital channels. This has led to a decline in ad spending and an increase in ad blocker usage. To stay relevant, advertisers must find new ways to reach and engage their target audiences.

One solution that is gaining traction is the use of emerging technologies, such as artificial intelligence (AI) and the Internet of Things (IoT), in outdoor advertising. By harnessing the power of data, AI and IoT can help create dynamic, data-driven, and automated creative that is more likely to capture the attention of consumers.

 

Outdoor advertising has the advantage of being able to reach a wide audience with minimal effort. However, it can be difficult to stand out from the crowd and create memorable ads. This is where AI and IoT can help.

By using data collected from sensors, AI can generate real-time insights that can be used to create targeted and personalized ads. For example, if a sensor detects that a pedestrian is looking at an ad for a new pair of shoes, AI can serve up an ad for a nearby shoe store. This type of targeted advertising is much more likely to result in a sale than traditional methods, such as billboards or bus shelter ads.

 

IoT can also be used to automatically adjust the content of an ad based on changes in the environment. For example, if it starts raining, an ad for raincoats could be served up on digital signage. Or if there is a sudden spike in temperature, an ad for air conditioners could be displayed. This type of contextual marketing is extremely effective as it allows businesses to quickly adapt their messaging to meet the needs of their target audience.

Emerging technologies like AI and IoT are changing the landscape of outdoor advertising. By harnessing the power of data, they are helping businesses create dynamic, targeted, and personalized ads that are more likely to capture the attention of consumers.

 

2.2 Predictive analytics & audience targeting

 

Predictive analytics is an exciting and relatively new field that is already having a major impact on outdoor advertising. By using predictive analytics, advertisers can target their ads more effectively and reach their target audience with greater precision.

 

One of the key benefits of predictive analytics is that it allows advertisers to anticipate the needs and wants of their target audience. This means that they can create ads that are more likely to be relevant and interesting to their target consumers. Predictive analytics can also help advertisers to identify potential new customers, as well as understand the behavior of existing customers better.

 

Another significant benefit of predictive analytics is that it can help to improve the effectiveness of ad campaigns. By using predictive analytics, advertisers can make sure that their ads are seen by the people who are most likely to be interested in them. This can lead to increased sales and a higher return on investment for the advertiser.

 

Predictive analytics is still in its early stages, but it is clear that it has the potential to revolutionize outdoor advertising. As more companies begin to use predictive analytics, we can expect to see even more innovative and effective campaigns being created.

 

2.3 Real-time interactive & AR experiences

 

In recent years, there has been a growing trend of businesses incorporating interactive and augmented reality (AR) experiences into their outdoor advertising. This is because these technologies can provide a more engaging and immersive experience for consumers. AR experiences can also be used to provide more information about a product or service, which can be beneficial for businesses.

 

Some businesses have already started to experiment with AR in their outdoor advertising campaigns. For example, Ikea has created an AR app that allows users to see how furniture would look in their homes before they purchase it. McDonald's has also created an AR game that can be played on billboards, which provides a fun and interactive experience for customers.

There are many benefits of using interactive and AR experiences in outdoor advertising. Businesses can create more engaging and immersive experiences for consumers, which can lead to increased brand awareness and sales. Additionally, these technologies can provide more information about products and services, which can be beneficial for businesses.

 

2.4 Facial and vehicle recognition

 

Facial and vehicle recognition are two of the most important emerging technologies in outdoor advertising. Advertisers can use these technologies to target their ads more effectively and reach their target audience with greater precision.

Facial recognition technology can be used to identify people in a crowd and target them with specific ads. For example, if an advertiser knows that a person is interested in a particular product, they can target that person with an ad for that product. Additionally, facial recognition can be used to track people’s reactions to ads, which can help advertisers to improve the effectiveness of their campaigns.

 

Vehicle recognition technology can be used to identify the make and model of a vehicle, which can be helpful for businesses that want to target ads specifically at certain types of vehicles. For example, a business that sells tires may want to target ads at people who own SUVs or trucks. Additionally, vehicle recognition can be used to track the movement of vehicles, which can be helpful for businesses that want to track the effectiveness of their advertising campaigns.

 

2.5 Geo-Targeting and analysis

 

Geo-targeting is a process of identifying the geographical location of an individual and targeting them with ads based on that location. Geo-targeting can be used to target ads to specific countries, regions, cities, or even neighborhoods. Advertisers can use geo-targeting to reach their target audience with greater precision and effectiveness.

 

Geo analysis is the process of analyzing data to identify patterns and trends in geographical locations. Geo analysis can be used to identify areas where there is a high concentration of potential customers or to identify areas where there is a high demand for a certain product or service. Geo analysis can also be used to identify trends in customer behavior, which can be helpful for businesses in planning their marketing and advertising strategies.

3. How AI and IoT are Changing Out-of-Home Advertising

 

Out-of-home advertising has been around for centuries, but in recent years it has undergone a digital transformation. This has been driven by advances in technology, particularly artificial intelligence (AI) and the internet of things (IoT).

 

AI and IoT are changing out-of-home advertising in several ways. 

 

  • Firstly, they are making it more targeted and personalized. AI can collect data about an individual’s demographics, interests, and behavior, and use this to target them with relevant ads. For example, a person who frequently searches for holiday deals online might see an ad for a travel company on a digital billboard while they are commuting to work.

  • Secondly, AI and IoT are making out-of-home advertising more interactive. For example, billboards equipped with sensors can detect the presence of passers-by and display targeted ads accordingly. And if someone stops to interact with the billboard, this data can be used to further personalize future ads.

 

  • Thirdly, AI and IoT are making out-of-home advertising more efficient. For example, by using real-time data about traffic conditions, billboards can display different ads at different times of day to maximize their impact. And by tracking people’s reactions to ads, AI can continually optimize campaigns for better results.

 

AI and IoT are thus having a major impact on out-of-home advertising, making it more targeted, personalized, interactive, and efficient.

This is just the beginning – in the future, AI and IoT will enable even more sophisticated forms of out-of-home advertising. For example, billboards could be equipped with facial recognition technology, allowing them to target ads specifically at individuals. And they could be linked to other data sources, such as weather forecasts, to further personalize their content.

The possibilities are endless – and with AI and IoT, out-of-home advertising is sure to become even more effective and influential.



4. How to get started with AI-powered DOOH

 

There are a few ways to get started with using AI in out-of-home advertising. One way is to use programmatic buying to purchase ad space. This involves using software to automatically buy ad space in real-time, based on data about consumer behavior. Another way is to use AI-powered analytics to better understand consumer behavior and make more informed decisions about where to place ads. You can also use AI to create more personalized and targeted ads, based on consumer preferences. If you're not sure where to start, there are a few companies that offer AI-powered DOOH solutions, such as Adomni and Verifly. You can also check out our blog post on the topic for more information. AI is changing the face of advertising, and it's important that you want to be successful.

 

5. How IoT and AI changing the future of DOOH

 

IoT and AI are two of the most transformative technologies of our time. And they’re both radically changing the out-of-home advertising landscape.

 

Here’s a look at how IoT and AI are shaping the future of digital out-of-home advertising:

 

5.1 More targeted and personalized ads

 

IoT and AI are making it possible to target ads more precisely than ever before. By collecting data about consumers’ location, behavior, and preferences, advertisers can create ads that are tailored to each individual. This personalization is made possible by programmatic buying, which uses software to automatically purchase ad space in real-time, based on data about consumer behavior.