An Unlit Charm at Chitra Chauraha
The non-lit OOH hoarding at Chitra Chauraha, Jhansi, exudes a certain rustic charm that works well in its location. Positioned strategically in one of the city’s busiest intersections, it captures the attention of both pedestrians and commuters, despite its lack of illumination.
While the visibility during the daytime is commendable, the absence of lighting diminishes its impact at night, especially in an area bustling with activity even after sundown. However, its size and placement ensure that it remains a significant branding opportunity for businesses targeting a local audience.
For maximum impact, integrating subtle lighting or reflective elements could elevate its effectiveness. Overall, it’s a promising space for brands aiming to create a strong presence in Jhansi.